HOME | JOELS PORTFOLIO

This site was designed with the

website builder. Create your website today.Start Now

I graduated from Texas State University in 1991. Since then, I have worked for small graphic design firms, Fortune 500 companies, and even ran my own business for a time. These experiences afforded me the opportunity to work in a number of capacities, including art directing for photo shoots and package design management. I enjoy applying my wide range of design experience, which includes logo and branding development, print design, packaging, and wayfinding/signage systems.

Over the years, professional organizations from across the country have recognized my work, including the New York Type Directors Club, Graphis magazine, HOW magazine, PRINT Magazine, the Austin Ad Federation, and Austin’s chapter of the American Institute of Graphic Arts (AIGA). In addition, books such as Creating Great Design on a Limited Budget, by Lee Chartier and Scott Mason and LogoLounge 8 and 10, by Bill Gardner & Anne Hellman, featured my designs.

In my free time I enjoy playing board games, shopping, traveling and collecting old vintage signs. However lately, its playing with my new puppy ”Polo”.

LOGO DESIGN

PACKAGING DESIGN

PRINT DESIGN

H-E-B Tortillas

Proposed packaging for
H-E-B Tortillas (Design/Production)

H-E-B Lunch Meat

Concept design for
H-E-B Lunch Meats

H-E-B Flavored Tortillas

Design for H-E-B
Oversized Flavored Tortillas
(Design/Production)

Chefstyle Cookware

H-E-B line of lifestyle products. Including  Chefstyle, SchoolStyle and GardenStyle
(Logo/Packaging Design/Production)

Pizza Bites

Design for H-E-B /  Hill Country Fare  novelty appetizers (Design, Photography Art
Direction, Production)

H-E-B JUICE

Design of H-E-B 100% natural fruit juices (Design/Production)

H-E-B BRAVO

H-E-B line of laundry products. Design of fabric softener sheets
(Design/ Art Direction/Production)

H-E-B Classic Selections Macaroni & Cheese

H-E-B Classic Selections (Design, Photography Art Direction, Production)

H-E-B Classic Selections Cheesecake

Line extension item for H-E-B Classic Selections (Design, Photography Art Direction, Production)

Central Market Orange Juice

Central Market Orange Juices (Design, Photography Art Direction, Production)

Central Market Peanut Butter

Initial brand design for
Central Market Own Brand
Products (Design/Illustration Art Direction/Production)

Hill Country Fare Sardines

H-E-B / Hill Country Fare
Sardines (Design/Production)

H-E-B Gravy mix

Packaging design for line of 8 different gravy mixes. (Design, Photography Art Direction, Production)

Central Market Butter

Initial design of Central Market Dairy Products (Design, Photography Art Direction, Production)

H-E-B Soy Milk

Packaging design for H-E-B Soy Milk (Design, Photography Art Direction, Production)

Total Divas

Tween product line sold in Dollar General (Design, Art Direction, Production)

Fragrance Impressions

Fragrance product line for Walgreens (Design and Production)

Cargo

Fragrance for Walgreens (Design, Production)

Santa Elena Coffee

Coffee sold in H-E-B (Design, Production, Illustration)

DREAMSICLES

Tween fragrance sold in Dollar General (Design, Art Direction, Production)

Riding Line

Josh Austin Dental

Raygun Poster

Texas Almanac Website

Desired Dental

Halloween on 6th Street

Premier Picks

Refresh Dental

Peppermint Dental

5th South

CENTRAL PARK Dental

Texas Almanac

Dine andDialogue

Halloween Ebook

Freedom Dental

Gratitude Thru Grief

O'Meara Construction

CENTRAL PARK PEDIATRIC DENTISTRY